At JCC, Business Studies is an interactive course, encouraging students to engage with real local businesses to gain valuable insights into the working world. We are proud to work together with our local community; creating business links and introducing passionate role models to our students who will form the next generation of entrepreneurs. The college regularly partners with Birmingham businesses, offering trips to real life work environments and hosting guest speakers, who discuss their career paths and give students their professional advice on projects.
One of the most exciting projects this year has been our ongoing work with Birmingham Cycle Revolution to create promotional campaigns for the new A38 cycle routes between Selly Oak and the city centre. Following this, we worked with Transport for West Midlands, who conducted a focus group with students about their traffic management plans. Students then created their own promotional campaigns and gave presentations to a panel of leaders in Birmingham’s transport network.
Business Teacher, Danny, explains:
“I’m a strong supporter of giving our students a learning experience that reflects the real world. Guest speakers provide a break from routine, bringing knowledge and experience that’s always unique and interesting. It’s about raising awareness to the different career paths that may come their way.
Educational visits provide students the opportunity to leave the classroom and experience the real world of employment. The activities at the venues, and the people we meet there, provide an experience that cannot be replicated in college. Students develop their confidence, maturity and employability skills ready for their next step into employment, apprenticeships or university.
Students ask questions and discuss career options, improving their knowledge of the world of work. These experiences have contributed to increased achievement in coursework, culminating in a successful vocational Business programme.”
Student responses to the business programme have been very positive.
“It was helpful to meet Tanita from the Children’s Hospital, a real person with a knowledgeable background is more engaging than textbooks.” – Yousef
“Tanita was very useful for our course work. She allowed us to ask questions openly, from a business point of view, which helped our assignments.” – Zaina
“Euan from the HS2 College was great to meet, he gave an insight into his apprenticeship and as he’s our age, we could relate to his experiences.” – Aishah
Some of the businesses our students have had the opportunity to talk to this year include:
- Transport for West Midlands
- West Midlands Combined Authority
- Birmingham Connected
- Birmingham Cycle Team
- HS2 and the National College for High Speed Rail
- Gunning Marketing
- Birmingham Chamber of Commerce
- Birmingham City Council and Behavioural Change Team
- Skills Show Live
- Birmingham Children’s Hospital
- Midland Metro Alliance
- Young Rail Pro
Feedback from the businesses involved has also been supportive.
Jacqui Miller, from Transport For West Midlands, said:
“We have been delighted this year to collaborate with the engagement teams at Birmingham City Council, the Midland Metro and HS2. The transport industry is passionate about getting young people involved in shaping our local infrastructure, they are our commuters of the future and we want them to be inspired to work in the industry. TFWM ran workshop sessions and visits for around 90 students in conjunction with our partners. The students are wonderfully talented, their campaign presentations were excellent and their promotional ideas will be fed back into our marketing.”
Anna Gunning, from Gunning Marketing, tweeted:
“I’m always so impressed by business students at JCC, such a fun day reviewing their promotional campaigns. Also so impressed with the student magazine, there’s some real talent.”
We’re always looking for businesses and inspirational individuals to work with, please contact DPardoe@jcc.ac.uk to collaborate on a project, arrange a workplace visit or plan a talk with our students. To find out more about the courses we have available, take a look at our information pages for Business Studies A-Level, Level 3 Certificate Business Studies and Level 2 Diploma Business.